Why the self-published author has to assume entrepreneurial role?   The three prong success. Part One – Writing You have written your book and have opted to self publish. Smart move but this is just the beginning. As a writer/illustrator I find this to be the easiest part.
How to entice your audience with author branding?   Just as you would brand your company with a logo, brand yourself with a logo. Think about a popular company like Google, ask what this company’s brand represents? The same goes for you as a writer and the self-published author.   How do you want your