<\/p>\n

Start with a, \u201cHello Mr. or Mrs., Ms. so and so.<\/p>\n

End it with a simple \u201cThank you, signed by…\u201d<\/p>\n

These small words carry a lot of weight.<\/p>\n

 <\/p>\n

In our quest for success and money, lets not forget to be polite.<\/p>\n

Until the time comes when you\u2019ll have a staff working for you make it a habit to answer e-mail and phone calls immediately.<\/p>\n

 <\/p>\n

Send outgoing e-mail with a personalized signature like below:<\/p>\n

 <\/p>\n

The Author\u2019s Name<\/i><\/p>\n

Author of Bunica\u2019s Tomatoes<\/i><\/p>\n

Self-Publishing Consultant\u00a0<\/i><\/i><\/p>\n

Public Speaker<\/i><\/i><\/p>\n

Writer<\/i><\/p>\n

 <\/p>\n

Company \u00a0Name<\/i><\/i><\/p>\n

Address<\/i><\/p>\n

Phone<\/i><\/i><\/p>\n

E-mail<\/i><\/p>\n

Website\u00a0<\/i><\/p>\n

Tagline (it’s good to have one)<\/i><\/p>\n

\u00a0<\/i><\/p>\n

\u00a0<\/i>7.\u00a0\u00a0\u00a0 <\/b>Business cards<\/b><\/p>\n

I know it\u2019s impossible to carry our books as calling cards with us everywhere, all the time. For that reason, keep some business cards with you at all times. You never know who you\u2019re going to meet in the parking lot of a shopping mall.<\/p>\n

Make it a habit to keep some books, sell sheets, cash, postcards, and business cards in the car just in case someone is interested in buying some book.<\/p>\n

I\u2019ve sold quite a number of books this way.<\/p>\n

 <\/p>\n

Keep business cards simple with:<\/p>\n

– Your name<\/p>\n

– Designation as a writer or author<\/p>\n

– Address<\/p>\n

– One main phone number<\/p>\n

– One e-mail address<\/p>\n

-A website<\/p>\n

– All printed on one side of the card.<\/p>\n

 <\/p>\n

Use the reverse for your company\u2019s name or services but keep it to a minimum.<\/p>\n

 <\/p>\n

A must have<\/i> business address on the business card shows seriousness and credibility.<\/p>\n

 <\/p>\n

Website<\/p>\n

Upon reaching your website a person will have access to all the other social media networks so refrain from crowding your business card with too many items; a common mistake that I see far too often.<\/p>\n

You don\u2019t have to show up on all social media networks if you don\u2019t want too.<\/p>\n

 <\/p>\n

All writers and authors should have a website, however it\u2019s a different story if you don\u2019t have one.<\/p>\n

 <\/p>\n

A non-Internet user can reach you by phone or by ordinary mail.<\/p>\n

 <\/p>\n

Trust me, in todays\u2019 day and age if someone wants to reach you, they will find you and your book.<\/p>\n

 <\/p>\n

8.\u00a0\u00a0\u00a0 <\/b>Me, me, me<\/b><\/p>\n

Met someone new and you\u2019re dying to tell them about your new book! Well, don\u2019t. It\u2019s not all about you. Wait! Let the other person speak. Ask questions and seem interested. People in general like to talk about themselves, so take your time to listen.<\/p>\n

 <\/p>\n

Just when the moment is right, politely interrupt and say, \u201cthat actually happened to me while I was writing my book.\u201d A little white lie here and there does the trick.<\/p>\n

You\u2019ll probably hear \u201cOh! Really.\u201d Perhaps you can suggest\u2026<\/p>\n

 <\/p>\n

So, wait for the moment and start introducing your new book without monopolizing the conversation.<\/p>\n

 <\/p>\n

9.\u00a0\u00a0\u00a0 <\/b>Meticulous organization<\/b><\/p>\n

No time for anything, too busy and overwhelmed. Aren\u2019t we all?<\/p>\n

 <\/p>\n

Make a to do list on a paper with a pencil.<\/i><\/p>\n

Cross the items off, upon completion and see magic happen.<\/i><\/p>\n

\u00a0<\/i><\/p>\n

I have attended seminars where the presenter didn\u2019t care much about his audience.<\/p>\n

Now is the time to poke your nose into things to make sure the electronics are working, if there are enough furniture and stationary for the audience during workshops and seminars and that everything is running smoothly. Bring enough printed material to go around. Stand at the entrance and start welcoming everyone.<\/p>\n

Get down and get personal.<\/p>\n

 <\/p>\n

People have paid good hard earned money, taken time off to see you because you have something important to say. It\u2019s your responsibility to make sure they leave informed and happy. Treat your audience with respect and kindness.<\/p>\n

Start caring.<\/p>\n

 <\/p>\n

Do not complain or rant about current events. Don\u2019t take off in a tangent. Stick to the topic to be presented. Try to answer all the questions presented to you. Go in with a positive attitude and bustling energy. Show enthusiasms of a successful writer even if you\u2019ve sold just a few copies.<\/p>\n

 <\/p>\n

And remember\u2026 to bring your books along.<\/p>\n

 <\/p>\n

 <\/p>\n

10. <\/b>Be generous in your journey<\/b><\/p>\n

It\u2019s not all about the money all the time. It\u2019s about helping a fellow writer.<\/p>\n

I\u2019m not afraid to share and provide information because I\u2019m not threated by anyone else. I\u2019ll link another writer or illustrator\u2019s website to mine to help them get more traffic just as I would easily feature a writer\u2019s blog posting.<\/p>\n

 <\/p>\n

Going above and beyond to help someone is your own achievement.<\/p>\n

 <\/p>\n

Need I say that people are usually threatened by their own insecurities?<\/p>\n

Decide what kind of person you want to be.<\/p>\n

 <\/p>\n

Buddy the Cake Boss is hugely successful not only due of his talents, creativity and passion for his beautiful cakes.<\/p>\n

His biggest assets are his kindness, respect and going that extra mile for his customers.<\/p>\n

 <\/p>\n

The nitty-gritty to a successful author branding<\/b>:<\/p>\n

 <\/p>\n

\n
• Be nice to everyone while being you and\u2026 don\u2019t over do it.<\/li>\n
• Some may call it a weakness but I believe it to be strength.<\/li>\n
• Don\u2019t say or make promises you know you can\u2019t keep.<\/li>\n
• Everything you do is \u201cyour brand\u201d.<\/li>\n
• As a self-publisher you have to work smart<\/i><\/b> at promoting yourself, your books and your image.<\/li>\n
• It starts with a few simple, small, achievable steps helping you every step of your career.<\/li>\n
• Author branding is a representation and perception leading to book sales.<\/li>\n
• These are crucial steps towards building your author platform.<\/li>\n
• Stick to the positives; invest a little in yourself to create the writer and author in you.<\/li>\n<\/ul>\n

   <\/p>\n

  Keep writing and ask me how I can help you.<\/p>\n

  Please leave a comment.<\/p>\n","protected":false},"excerpt":{"rendered":"

  How to entice your audience with author branding?   Just as you would brand your company with a logo, brand yourself with a logo. Think about a popular company like Google, ask what this company\u2019s brand represents? The same goes for you as a writer and the self-published author.   How do you want your<\/p>\n","protected":false},"author":82,"featured_media":4060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,5,4],"tags":[59,60,64,61,63,62],"_links":{"self":[{"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/posts\/4055"}],"collection":[{"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/comments?post=4055"}],"version-history":[{"count":8,"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/posts\/4055\/revisions"}],"predecessor-version":[{"id":4318,"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/posts\/4055\/revisions\/4318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/media\/4060"}],"wp:attachment":[{"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/media?parent=4055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/categories?post=4055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gawrimanecuta.com\/wp-json\/wp\/v2\/tags?post=4055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}